Creating Reader Engagement with Tiers

Creating Reader Engagement with Tiers

Last year, Autumn rolled out a pretty unique system for organizing and encouraging engagement with her reader email list through a tiering system. Would it work for you? We go over the details along with the pros and cons – like “Yay, readers sharing your...
Email Marketing for Authors

Email Marketing for Authors

Mailing lists. A direct connection with readers. An opportunity to turn a casual reader into a fan. But how? Mailing lists have been HUGE for decades, centuries probably. Think of those old Sears & Roebuck catalogs that supplied the Wild West with goods. How did...
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